Academic research has shown that the SmartWater brand is regarded as the most powerful deterrents in the UK.

Your Trade Mark Licence allows you maximise this deterrent through signage, internal promotions and media campaigns all branded with the SmartWater logo and targeted deterrent messages. Our commitment to you is that your Trade Mark Licence fee is put back into ongoing Police training, support services, and criminal awareness programmes across the country to maintain the potency of the SmartWater deterrent. This activity will continue, 365 days a year, every year – so when criminals see the SmartWater deterrent signs around your site(s), they will think twice.